Startup profile

A startup profile is a public page for your startup at foundersync.io/s/<your-slug>. Its numbers, launches and changelog come from your workspace, so what visitors see is verified by construction rather than typed in by hand. Nothing is public until you publish it, and you choose every section yourself.

Quickstart#

1. Open Profile in the dashboard sidebar, under Build.
2. Check the prefilled headline and edit it.
3. Switch on the sections you want to show.
4. Read the live what the world sees preview. It shows exactly what a visitor gets.
5. Select Publish, then copy the link.

What stays private#

The profile is built to expose as little as possible.

• Nothing is public by default. A new profile is a draft, and a draft is invisible to everyone but your team.
• Every section is its own switch, and all of them start off.
• Unpublishing is one click and takes effect on the next page load.
• Your cap table, vault, cofounder agreement and financials are never part of a profile.
• Public text is its own copy. The headline, changelog titles and launch titles are stored on the profile, so internal task titles never leak. Only dates and counts are read live from your workspace.

Sections#

Header#

The header holds your name, a one-liner, a stage, tags, a location, links and a logo. The stage is one of idea, building, launched, growing or scaling. The one-liner is limited to 160 characters.

KPIs#

You can show up to three KPIs. Each one is either verified or self-reported.

• Verified means FounderSync counted it from your workspace: tasks shipped in the last 30 days, launch checklist items done, or active weeks out of the last 12.
• Self-reported means you typed a number. It is always labelled self-reported and shows its date. A self-reported number can never carry the verified label.

Launches#

Launches lists completed launch checklist items that you mark public. Each one is dated by the checklist, not by you.

Changelog#

The changelog is a list of dated entries. You add entries yourself, or choose tasks to publish. An entry linked to a completed task is dated by the task and marked verified. Visitors can follow it through an RSS feed at /s/<slug>/rss.xml.

Team#

A person appears on the profile only if that person switches themselves on, and the title shown is one they write. Nobody can list a teammate for them.

Share your profile#

• Link. foundersync.io/s/<your-slug>.
• Social card. An image is generated automatically at /s/<slug>/og.png and used when the link is shared.
• Badge. Copy the "Built with FounderSync" snippet to put on your own site. It links to foundersync.io, and its image is the SVG at /s/<slug>/badge.svg.

Search engines#

A profile is indexable only when all three of these are true:

• It is published.
• It has a one-liner of at least 20 characters.
• It has at least 3 real public items among launches, changelog entries and KPI data points.

Otherwise it is served with noindex and left out of the sitemap. Links from your profile to your own site carry rel="ugc nofollow". Followable links are reserved for a future verified-startup status.

Your address#

The slug is the last part of your profile address.

• It is 3 to 40 characters.
• It uses lowercase letters, numbers and single hyphens.
• Some words are reserved, such as admin, docs, blog and foundersync.
• You can change it at any time. The old address keeps redirecting to the new one.

Use it from an AI agent#

A connected AI agent can read and edit your profile with five tools: get_startup_profile, update_startup_profile, add_profile_changelog_entry, publish_startup_profile and unpublish_startup_profile. Publishing needs explicit human confirmation, so an agent cannot put your profile live on its own. See the tools reference for what each tool does.