Launch checklist

The Launch page (called Launch & Growth OS on screen) is a ready-made checklist for getting a product in front of people and growing it afterwards. It is built in, so you do not write it yourself. You work through the items, track their status and add your own.

Categories#

The checklist contains 188 items in six categories.

Every item has a priority: Critical, Recommended or Optional.

Views#

Switch views with the buttons at the top of the page.

• Command Center is the default. It shows a card per category with a progress ring, a list of up to five Critical items you have not started, and your recently completed items.
• Timeline lays the plan out as nine milestones: SEO (Week -4), Directories (Week -3), Community and Content (Week -2), Launch Day, then Month 1, 3, 6 and 12.
• List shows the same milestones as an expandable list.
• Focus shows one milestone at a time.

A milestone shows a lock until every earlier milestone is at least 80% done. Skipped items count as done for this. The lock is only a signal. It does not stop you from working on a locked milestone.

The Resource Library button opens a searchable list of the guides, templates and links attached to the items.

Working on an item#

Select a category card to open its board, with three columns: Not Started, In Progress and Done. Drag items between columns. You can search, filter by priority and, in categories with subcategories, filter by subcategory.

Select an item to open its detail panel:

• Status: Not Started, In Progress, Done or Skipped. There are also Start and Mark Done shortcuts.
• Guidance: step-by-step advice for the task.
• Template: ready-made text for the item, with a Copy button, where one exists.
• Resources: links to tools and guides, and an action link that opens the relevant site.
• Your notes: free text, saved when you click away from the box.

A Skipped item counts toward progress but does not appear in any of the three board columns.

Custom items#

Use the Custom Item button on a category board to create your own item. Enter a title, an optional description, a priority and, where the category has subcategories, a subcategory. You can add an action URL as well. Custom items count toward the category's progress like built-in ones. Open a custom item and select Delete to remove it, after a confirmation. Built-in items cannot be deleted.

Progress and where it is stored#

Progress is the share of items that are Done or Skipped, shown per category and overall.

Progress, notes and custom items are saved to your startup in the database, per startup. Your cofounders and any connected AI agent see the same state. Changes are first kept in your browser and then synced to the database shortly afterwards. If you are offline or the save is rejected, your browser keeps the change and it is sent again on your next edit.