Idea and PRD
Capture your idea in a ten-step guide, then generate a product requirements document from it.
The Idea page is a guided form for the thinking behind your startup. The PRD page turns that thinking into a structured list of features with priorities, estimates and milestones. You find both under Build in the sidebar.
The Idea page#
The page has ten steps, grouped into four sections. A progress panel on the left shows how complete each step is, and you can jump to any step.
| Section | Step | What you capture |
|---|---|---|
| Foundation | Problem | Startup name, tagline and a problem statement (up to 500 characters). |
| Foundation | Customer | Demographics, psychographics, how customers cope today, and a pain level from Low to Critical. |
| Foundation | Value | How you solve the problem, plus a list of value points. |
| Market | Market | TAM, SAM and SOM, with notes on how you estimated them. |
| Market | Competitors | Each competitor's name, approach and weakness. |
| Market | Differentiate | Your differentiation and a list of advantages. |
| Business | Revenue | A revenue model (SaaS, marketplace, transaction fee, freemium, enterprise, advertising, hardware, consulting or other), pricing notes and revenue streams. |
| Business | Features | A feature list, each marked Must Have, Should Have or Nice to Have. |
| Readiness | Stage | Idea, Validating, MVP, Pre-seed, Seed, Series A or Growth. |
| Readiness | Review | A summary of everything above. |
Completeness#
Each step has its own completion percentage, and the overall progress is the average across the ten steps. The same number drives the "Idea Strength" label: Needs Work below 40, Fair from 40, Good from 60 and Excellent from 80. A step counts as complete when its required fields are filled: name and problem statement for Problem, demographics and pain level for Customer, the three market figures for Market, at least one competitor for Competitors, at least one feature for Features, and so on. Value points, advantages and notes do not count toward the percentage. The Stage step defaults to Idea and the Review step has no required fields, so both count as complete from the start.
Saving#
While you type, the page saves a draft to your browser about a second after you stop. That draft is not yet saved to your startup. Choose Complete Setup on the Review step to write your answers to the startup, where your cofounders and AI agents can see them. You are then taken to the PRD page.
Reset Draft clears the draft in your browser only. Your saved startup data is not changed. If your startup is changed elsewhere after you start a draft, for example by a cofounder, the older draft is dropped the next time you open the page.
The Review step lists five documents to generate: a one-pager, lean canvas, product roadmap, go-to-market strategy and investor summary. They are marked "Coming soon" and cannot be generated yet.
The PRD page#
The PRD (product requirements document) is generated by AI from your idea. If you have not filled in a problem statement yet, the page sends you back to the Idea page first.
- Open the PRD page and choose a template: SaaS B2B, Consumer Mobile, Marketplace, API / Dev Tool, AI-Native Product, Community Platform, E-Commerce or FinTech. The template tells the AI which feature areas to emphasise.
- Select Generate PRD and wait for the result.
If the PRD page asks you to complete the Idea first even though you already did, open the Idea page once and come back. The generator reads the form that the Idea page loads.
What a PRD contains#
- Vision and target user.
- Success metrics, shown as short tags.
- Features, grouped as Must Have, Should Have and Nice to Have, with the hours for each group. Every feature has a description, a user story, acceptance criteria, a domain (Engineering, Product, Marketing, Sales, Operations or Fundraising), a complexity of low, medium or high, and an estimate in hours.
- Milestones, each with a target week and the features it includes.
Regenerating and editing#
You can regenerate with a different template from the bar at the top of the PRD. This replaces the existing PRD. The PRD page does not let you edit individual features by hand. An AI agent connected to your workspace can read the PRD and change features.
The PRD is a starting draft, so review its features and estimates before you plan around them. Next comes the Roadmap, built from your milestones.